In brief: Velocity has given one retail supplier the ability to track the performance of promotional items, new products, and merchandising changes where it matters most: at the store-level. They can now slice and dice POS data at any level (store, distribution center, chain or across all customers) which has already proven helpful in new product rollouts and tests.
For analysis and reporting, they can look at actual sales data based on attributes such as region, state, household type, race, horticultural zone, market, etc. In addition, attributes can be grouped based on any defined criteria, such as brand, category, style, color, size and more.
In one retail chain, they had 14 weeks and 150 stores in which to pilot test a new outpost clip-strip program. Using Velocity, they were able to easily keep an eye on store-level sales and inventory activity and, at the end of the test period, achieved a sales increase of 47%. The program was quickly rolled out to the entire chain. They also had the facts they needed to approach other chains. Since then, the program has been implemented by 85% of their top retail customers.
If you would like to learn more about how Velocity can help you have succesful promotions, please contact our sales team.
