In brief: This broker and merchandising company runs a variety of Velocity reports for each of their factories, so they can document how various products are performing overall and at the store-level. "One of the things our factories most appreciate is not only the subjective, but also the objective information, we can provide to them on our store-level reports. For instance, our merchandisers go into stores and collect information on sales, stock issues, product quality and business impact. In less than one week or even daily, we can give each factory the hard information they need in order to improve their products. We've had issues as simple as packaging failures, that, when solved, had a big impact on reorders and ultimately on a store's satisfaction. That means a lot to our factories."
There have been three product features that have been particularly helpful to their success: store-level sales history, flexible ad-hoc reporting, and the ability to group data by sales reps. "The detailed, store-level reporting using historical data allows us to provide our field employees with the seasonal information they need to be proactive, rather than reactive, in the way we serve our retail customers."
"With Velocity, we can also generate reports grouped by sales territory. This helps us to better understand and manage our employees and the level of service they provide."
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